The future of computing has arrived in Southeast Asia, and it’s more powerful, intelligent, and accessible than ever before. Earlier this week, Qualcomm Technologies Inc. held its first-ever Snapdragon X Series Southeast Asia Media Summit at the stunning W Hotel, Sentosa. Media and industry insiders got an exclusive first look at the next wave of AI-powered PCs, setting new benchmarks for innovation, efficiency, and performance.
The summit kicked off with a welcome address by Kedar Kondap, Senior Vice President and General Manager, Compute and Gaming, Qualcomm Technologies Inc., revealing how Snapdragon X Series is bringing AI-powered computing to everyone—combining premium performance, cutting-edge AI features, and competitive pricing. Kedar shared, “we are ushering in a new era where AI tasks will happen automatically and seamlessly, enhancing productivity and creativity for all users.”
A key highlight of the Summit was the Snapdragon Fireside Chat, moderated by ST Liew, Vice President and President of SEATANZ, Qualcomm Technologies Inc, brought together key industry leaders and experts to discuss the future of AI-powered PCs, market shifts and Snapdragon’s role in shaping next-generation computing.
Speakers included Jimmy Lin, Regional Director, SEA, ASUS; Paul Carter, VP Client Solutions, JAPAC & GCR, Dell; Tarun Relhan, Head of Advanced Computing Systems, Greater Asia Region, HP Inc.; and Sachin Bhatia, CMO, Greater Asia Region, Lenovo Personal Computing & Smart Devices.
Key discussion areas include:
Attendees experienced first-hand the cutting-edge capabilities of Snapdragon-powered PCs across two dedicated zones, the Creative Zone and the Beach Zone, showcasing how AI-driven technology enhances productivity, creativity, and entertainment.
| Creative Zone |
| Live Music Creation: Demonstrating near-zero latency, musicians played on Snapdragon-powered devices where every strum and key press was instantly heard, redefining music production on PCs. |
| Performance Benchmarks: Attendees got to witness consistent, high-performance computing, whether plugged in or on battery, proving Snapdragon’s efficiency. |
| Ultimate Productivity Setup: Featuring 15K total resolution, AI-powered peripherals, and a powerful NPU-driven workflow, showing how Snapdragon PCs enable seamless multitasking for creators and professionals. |
| Beach Zone |
| Pro Headshot Photography: Auto-Cropping and Match Look features, powered by Snapdragon’s Hexagon NPU, delivered flawless image processing for professional-quality headshots. |
| Breakthrough Audio Experience: Moises Live and djay Pro showcased real-time AI-powered audio enhancements allowing dynamic sound mixing and control with 5x faster performance. |
| Copilot+ AI Features: Snapdragon X Series PCs led the way in offering enhanced AI-driven assistance, making tasks like image restyling, improved Windows search, and live captions more intuitive than ever. |
The AI PC Era Begins Now
Snapdragon is setting the pace for the future of AI-powered personal computing. The Snapdragon X Series Southeast Asia Media Summit wasn’t just an event —it was the launchpad for a new generation of intelligent, high-performance AI PCs that are designed to redefine how we use technology.
