AirAsia Philippines is ready to implement an instant facial verification system on Q1 2022 with the use of airasia Super App FACES. The app was introduced this November as the first facial recognition technology providing guests and users with a digital and contactless journey on AirAsia flights.
Initially rolled out for air travel, FACES will now make the airasia Super App a one-stop-shop that immediately identifies customers via instant facial recognition as well as order and pay for travel and lifestyle offerings of the brand.
The technology was officially launched at RedSation, KL Sentral by Bo Lingam, Group CEO of AirAsia Aviation Limited; Amanda Woo, CEO of airasia Super App; Pablo Sanz Salcedo, Chief Product & Technology Officer of AirAsia; Javed Malik, COO of AirAsia Group; and Captain Chester Voo Chee Soon, CEO of Civil Aviation Authority of Malaysia (CAAM).
A simultaneous launch was also held at AirAsia RedPoint headquarters in NAIA Terminal 3. AirAsia CEO Ricky Isla and CFO Ray Berja led the Filipino Allstars during the FACES registration process.
“Facial recognition technology allows us to make it more convenient for our millions of users to access our products and services simply and securely, which will assist in our quest for continual improvement in all that we do and deliver a greater user experience. All airasia Super App users around the region can now register for FACES easily on the app and soon they will be able to use the feature not just for travel but also for all of our lifestyle offerings in our rapidly expanding ecosystem,” said Amanda Woo, CEO of airasia Super App.
