ASUS put Filipino craftsmanship at their Incredible Transformation: Future-Ready Business Management Workshop for Filipino Artisans. After the launch of the ASUS ZenBook S 13 OLED last year, the company’s collaboration with Zarah Juan culminated through a specialized digital literacy training and laptop donation turnover to seven Filipino artisan communities from different parts of the Philippines.
Among the recipients of the notebooks are artisans from Lake Sebu, Davao City; Isabela Province, Paete; Bulacan; and Marikina City. They gathered in Ortigas Center, Pasig City on March 9, 2023 where they received an ASUS notebook to support t hem in their business transformation and digitize their day-to-day business transactions.
Participants engaged in a whole-day workshop to learn how technology can make their livelihood more efficient and faster. They familiarized themselves with creating data sheets and encoding business information. They were also taught how to take care of their laptops to ensure longevity and benefit the future generation.
In September 2022, ASUS partnered with Filipino social entrepreneur and fashion accessory designer Zarah Juan to create a limited-edition, sustainable, and locally-made bag to launch the ASUS ZenBook S 13 OLED. Made by artisan communities in the country, the company says that the Zen Tote depicts the balance between aesthetics and functionality of the notebook.
The Zarah Juan brand is her solution for single-use bags. Her journey as a designer and an entrepreneur led her to strengthen the livelihood of Filipino artisans. It has now evolved into a brand known for its #ProudLocal pieces made by Filipinos around the country. She also pushes for social sustainability and upholds cultural continuity by showcasing Filipino heritage.
ASUS Philippines Country Manager George Su shared, “Our philosophy has always been innovation that enhances users’ way of life. We hope the ASUS Vivobook 13 Slate OLED laptops our Filipino artisans received will empower them to work toward incredible success and gear them up for the international export stage. We believe they are vital in preserving and expanding the vibrant Filipino culture.”
“The ASUS and Zarah Juan partnership is one of a kind because there is an aligned vision to dig deeper into how we can work together in empowering our artisans. We are thankful to ASUS for providing them the right tools they need to be more competitive and ready to face the global market“, Zarah Juan Creative Director Zarah Juan also added.
T’Boli Community participant Jenalyn Ipil expressed her gratitude toward ASUS and Zarah Juan, “Matutulungan po yung community namin na ma-improve yung aming ginagawa at yung mga skills namin sa paghawak ng computer (This training will enhance the way we do business and improve our computer skills).”
ASUS is committed to provide a meaningful and sustainable way of living. Its collaboration with Zarah Juan proved to be a holistic campaign that raises awareness and highlights cultural continuity by providing livelihood to Filipino artisans.
