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ASUS officially takes over Intel’s NUC product lineup

ASUS is officially taking over Intel’s small form-factor Next Unit of Computing (NUC) product series. The announcement was made formal with a signing ceremony between the two companies. They will have started manufacturing and selling Intel NUC 10th to 13th generation systems back on September 1, 2023, and will develop future NUC devices in the future.

They say that this new business is generating a variety of opportunities and the transition has been smooth for NUC customers. The newly established ASUS NUC business unit aims to provide an impact in computing with comprehensive commercial and AIoT solutions to sustain the industry and businesses.

I am confident that this collaboration will enhance and accelerate our vision for the mini PC,” said Jackie Hsu, ASUS SVP and co-Head of OP & AIoT business groups, at the signing ceremony. “Adding the Intel NUC product line to our portfolio will extend ASUS’ AI and IoT R&D capabilities and technology solutions, especially in three key markets – industrial, commercial, and prosumer.

Jacki Hsu also welcomed the members of the Intel NUC unit who have joined the ASUS NUC business unit who will help to enhance its R&D capabilities, especially in terms of software and cloud computing.

ASUS has licensed both hardware system designs and software from Intel. The new unit will help expand capabilities in R&D, logistics, and tech support, and will cover various use cases including professional and AI programmers, governments, enterprises, SMBs, edge computing, and industrial applications.

The company will continue to develop NUC devices and grow its channel network to meet demand. They are designing solutions designed to meet industrial-grade standards and offer cybersecurity to support all kinds of businesses. Future use cases for their NUCs include Asset & Operations Optimization, Human Wellness, Monitoring, Logistics & Tracking, and Product Inspection, among others.

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