Bank of the Philippine Islands (BPI) has partnered with MOONTON Games to become the official banking partner of Mobile Legends: Bang Bang Professional League Philippines’ official banking partner.
BPI says that this partnership reinforces their commitment to digital innovation and makes banking more accessible to gamers.
The bank mounted offline and online activities for the community in the MPL Philippines Arena to introduce Digital Deposit Accounts, Insurance, Investments, and Loans tailored to support the mobile-first lifestyle of its consumers.
Through this partnership, BPI is seeking to empower the gaming community with reliable and convenient banking solutions to support them on their road to financial wellness.
With more than 110 million monthly active users, Mobile Legends: Bang Bang stands as one of the Philippines’ most beloved mobile games especially among Filipinos between ages 18 to 34. 74.26% of its players make in-game purchases, often on MLBB Diamonds, to enhance gameplay and personalize avatars. This collaboration presents BPI an opportunity to connect with a dynamic and financially engaged community.
By embedding themselves into the game, BPI aims to sign up hundreds of thousands of new customers for its #MySaveUp and #SaveUp accounts – encouraging in-game funding and top-ups that translate into real-world deposits.
Through their partnership with MOONTON Games, BPI underscores its mission to bring financial services to a new generation of customers who expect convenience and relevance. By supporting the gaming community, BPI is helping them to cultivate long-term financial security.
