Dyson has kicked off a new collaboration with AC Milan. The Milanese football club and its squad members including Laura Giulian, Ruben Loftus-Cheek, Noah Okafor, Tammy Abraham, and Strahinja Pavlovićwill will incorporate Dyson’s new OnTrac headphones as they prepare for the championship.
The collaboration is based on the values that Dyson and AC Milan share: from innovation to inclusiveness, through the desire for continuous improvement.
Dyson’s hero product in their team up is the newly launched Dyson OnTrac – its first high-fidelity and audio only headphones, which marks the brand’s entry into the audio world.
The Dyson OnTrac, which launched back in July, comes with a best-in-class active noise-cancellation with a custom algorithm that promises to cancel up to 40dB of noise. It is powered by a 40mm, 16-ohm neodymium drivers plus each cushion are made from microfiber and foam for comfort and seal.
Thanks to these innovations, the Dyson OnTrac claims to be a key ally for the Rossoneri players over the course of the season. They will be able to directly experiment with their technological characteristics for a high-level sensory experience. They are also able to express their personal style thanks to more than 2,000 possible combinations of external caps and ear cushions.
With this collaboration, Dyson continues its journey in underlining how technology can be a precious ally in the pursuit of well-being and excellence and gets even closer to an audience that makes its passions a lifestyle.
