Epson and the World Wide Fund for Nature (WWF) Philippines have teamed up to launch a virtual museum called Museo Kalikasan – an interactive platform that can help deepen Filipinos’ understanding of climate and environmental issues.
Anchored on Epson’s “Turn Down the Heat’ campaign, the virtual museum aims to raise awareness about the impact of climate chance in different ecosystems and encourages action about reducing each person’s impact through sustainable consumption and transitioning to cleaner sources of energy.
The museum aims to make the learning and discovery of the current state of the planet through a fun, easy-to-digest, and interactive experience for all. It tackles climate change through a 3D experience to provide an illustrative and immersive explanations on important themes and topics.
The Museo Kalikasan utilizes highly visual and straightforward interface anyone can follow. Users can customize their avatars before starting their adventure. They can explore three educational biomes: the Arctic, the Tropics, and the City.
- The Arctic Biome – With planes of ice and scenes from the polar region, it showcases the arctic habitat and biodiversity present in the ecosystem. This also brings to light the effects of global warming in the arctic especially on endangered species, and emphasize the need for action against climate change.
- The Tropics Biome – The tropics feature a vast dryland and deep bodies of water and gives a glimpse of the biodiversity present in tropical terrestrial system and tropical marine ecosystem.
- The City Biome – A concrete jungle with skylines and modern technology, it calls attention to the importance of sustainable living as part of the One Planet Lifestyle. It illustrates the impact of waste management and pollution as well as examples of various solutions that can be implemented in our daily lives.
At the end of the journey, users are encouraged to sign a pledge board where they may choose various sustainable lifestyle practices and advocacies they can commit to. It is a small but significant step towards making a big change.
“The battle against climate change can be won by conquering the hearts and minds of people, starting with the youth, who stand to lose most if the climate crisis is inadequately addressed. This partnership with WWF Philippines furthers Epson Philippines’ commitment to building a sustainable future through projects that educate the youth on the urgency of climate change and empowering them to take an active role in protecting the environment and the planet,” said Ed Bonoan, General Manager of Marketing Division at Epson Philippines.
The virtual museum is integrated into Camp Kalikasan, an online portal with educational materials in easy-to-understand formats such as stories, comic strips, games, puzzles, and videos about environmental topics, including habitat conservation, covering marine protected areas, biodiversity conservation, watersheds, rivers, lakes, mangroves; climate change mitigation, covering renewable energy, low carbon cities, climate risks, and sustainable consumption and production, covering food waste, plastic, and finance.