Kingston has officially opened their first FURY Gaming Lab at its APAC office in Hsinchu Science Park, Taiwan. The lab aims to show the brand’s commitment in creating a comprehensive gaming ecosystem. The Gaming Lab will integrate Kingston FURY’s gaming solutions and technology by allowing visitors to experience their memory and storage solutions in real-life applications.
The Kingston FURY Gaming Lab is decorated with the brand’s signature colors – fiery red and jet black – with its signature heat spreader patterns throughout. Of course, the entire setup has RGB lighting effects reminiscent of its peripherals.
The Gaming Lab has three zones:
Zone A – a DRAM-shaped pillar where visitors can participate in an interactive game to understand the type of gamers they are and figure out the devices recommended to best fit their needs.
Zone B – Kingston invited the world’s top PC modders to customize three PC builds: FURY Racing Spacecraft, Memory Nexus, and FURY Jet Pack. These mods come with various Kingston FURY components to show off. The zone also exhibits various Kingston FURY devices like DDR5 memory products, Renegade PCIe 4.0 SSD, and the Impact Impact DDR5 SODIMMs for laptops and small form factor machines.
Zone C – This zone takes a deeper look into the brand’s engineering process and its strategic alliance with industry partners to ensure seamless platform compatibility and performance.
“Our business and marketing strategies heavily emphasize the feedback from our customers, so we seek to bring the latest and most exhilarating gaming experience to the table,” Kevin Wu, Sales/Marketing and Business Development Vice President of APAC region stated, “Here at the gaming lab, we look forward to gamers, overclockers and partners participating in the fine-tuning and optimization of Kingston FURY products to help us emphasize the evolving needs of our customers.”
In addition to its Gaming Lab, Kingston FURY is previewing its brand new RGB lighting effects for DDR5 memory showing off 16 presets including countdown, fireworks, flames, and rhythm special effects controlled via Kingston FURY CRTL. Kingston FURY Beast DDR5 RGB memory kits will also be arriving in markets in the second quarter of 2022.
