KROMA launches in PH, to bring traditional and digital entertainment to Filipinos

KROMA Entertainment is aiming to bring a new “tradigital” experience to Filipino Audiences. Backed by the 917Ventures Retirement Fund, the company is bringing together content, experience creators, talent, and innovative technologies for a fresh entertainment for audiences.

The Globe Group is going full-scale into entertainment with KROMA, expanding its earlier venture into live events, production, publishing and music with what was then called Globe Entertainment (GENT).

KROMA has multiple brands under its name to offer a new entertainment experience depending on the content being offered:

• LIVE MNL – A rebrand of Globe Live, it still works on events and activations on ground, online, and in hybrid. They will keep the same standards as before after bringing events such as It’s A Girl Thing, ETO NA!, Musikal nAPO!, and the first-ever Korean virtual fan meet back in 2020.
• ANIMA and SECRET MENU – Spin offs of Globe Studios, ANIMA will continue to produce films, series, and podcasts, while SECRET MENU will provide as a full-service production house for branded content and television commercials.
• PARADISE RISING – PARADISE RISING will act as the music label of the company. In partnership with 88Rising, it aims to champion Filipino talent on the global stage.
• NYMA – NYMA will focus on pushing the company’s talents across its network of partners and clients.
• PIE – A multi-platform interactive entertainment channel providing rewards and prizes to viewers. It is a partnership with ABS-CBN and BEAM digital television network supported by 917Ventures.
• Wonder and FreebieMNL – Wonder will foster pop culture and act as a style platform while FreebieMNL will provide the latest news and deals on food and lifestyle.
• UPSTREAM – UPSTREAM will be the company’s video-on-demand platform. It is already home to the latest films, series, and events for Filipinos.

“We are excited to share KROMA with you. It’s a treasure trove of creative and innovative content that’s relevant to our audiences, featuring the country’s best creators, and talents. We are determined to forge a new path for entertainment,” says Ian Monsod, CEO of Kroma Entertainment, Inc. “Our vision is to become the leading TraDigital entertainment player in the Philippines in line with our goal of entertainment for all.”