FIFA has announced that Lenovo will be their official FIFA Technology partner. This announcement was made official at Lenovo’s annual Tech World innovation event and is a deal that includes the FIFA World Cup 2026 in Canada, Mexico and the United Sates; and the FIFA Women’s World Cup 2027 in Brazil.
These tournaments will provide a platform for Lenovo to grow its brand and deliver integration technologies that will make football more accessible and engaging for its fans.
Lenovo’s devices and solutions leverage AI, their ThinkPad Laptops, Motorola smartphones, and servers. These will be integrated into the 2026 and 2027 tournaments. They promise improved fan experiences in stadiums and global broadcasts, as well as improve analytics across all global football-playing nations.
Lenovo Chairman and CEO Yuanqing Yang commented “As one of the world’s leading technology companies, we’re delighted to partner with the world’s most global and popular sport. Lenovo will be powering the largest sporting and entertainment events in human history – events with more viewers, more nations participating, and an unprecedented global demand for data processing and technology.”
FIFA President Gianni Infantino added “At FIFA, we are committed to growing the game globally and making football accessible for all – and we are excited to welcome Lenovo to our journey, and to work with them to implement technologies, innovations and programmes that spread our sport. Data and technology combined helps us to know fans better, and we will use it to create unparalleled and unforgettable fan experiences at the FIFA World Cup 2026 and FIFA Women’s World Cup 2027.”
The FIFA World Cup will feature 48 teams and be hosted by 3 nations for the first time in history in 2026. The tournament will return to the U.S. following the 24-team 1994 edition, while the 2026 will mark the third time that Mexico has welcomed the world for a global showpiece. Cana has had a history hosting top FIFA women’s and youth tournaments, including the FIFA Women’s World Cup 2015. 2026 will be the first time that FIFA’s senior men’s tournament will be played in Canada.
The FIFA Women’s World Cup 2027 will be the tenth edition of the tournament and is set to feature 32 teams. Brazil will have the honor of hosting the first-ever FIFA Women’s World Cup staged in South America.
