Nearly 2 years after its rebranding, Maya has swiftly become the Philippines’ preferred digital bank commanding 57% of the total digital bank depositors as reported in September 2023 by Bangko Sentral ng Pilipinas.
In the global stage, Maya is being recognized for blending payments and banking into one seamless experience. This approach tackles challenges of cash dependency and low bank usage in the Philippines through a customer-centric approach.
Maya Group President Shailesh Baidwan affirmed “Our all-in-one digital banking platform is precisely what today’s Filipino consumers need, driving our vision for sustained, long-term growth.”
The digital bank’s all-in-one model utilizes customer data like payment transaction and app usage to widen and personalize services, such as credit options. This strategy has not gone unnoticed as Forbes recognized Maya as one of the World’s Best Banks. Additionally, Maya was named the Best Digital Bank in Southeast Asia and ranked among the global top 10 in the World Digital Bank Awards 2023.
They have accumulated several accolades including Best Digital Bank awards from Retail Banking Awards, World’s Best Consumer Digital Bank Awards, and Future Digital Awards. It has also received recognition for its innovative payment solutions in the PAY360 Awards and numerous other regional and global platforms.
Aside from banking strategies, Maya has also improved marketing in the financial sector. They have created their own music anthem, gamified promotions, and collaborations with celebrities like Liza Soberano and Shanti Dope to become a “lifestyle icon.”
Pepe Torres, Maya Chief Marketing Officer, stated, “Our vision is to transform the Filipino outlook on money. We see it as more than a mere necessity; it’s a path to financial freedom. Through our innovative campaigns and services, we are at the forefront of this significant shift in perspective.”
Torres was named among Campaign Asia-Pacific’s 40 under 40 and also received the Orange Boomerang Digital Leaders Award. Under his leadership, Maya’s marketing ingenuity has been recognized with 46 awards and nominations from global and local competitions such as Effie Awards, Spikes Asia, PR Awards Asia, London International Awards, WARC, One Show, Cannes, YouTube Works Awards, Boomerang Awards, Kidlat Awards, and 56th Anvil Awards.
Maya says that it cultivates a top workplace culture as its team fuels its rapid rise. Linkedin recognized Maya as one of the 2023 Top 10 Companies in the Philippines.
