Maya, one of the Philippines’ top digital banks, took home 4 Silver wins at the 60th Anvil Awards for its work for the Get Banked with Maya and Pinoy Big Brother collaboration campaigns.
The company took home 3 silver wins for its Get Banked with Maya campaign: Brand Communication, Best Use of Influencer, and Special Events. Its campaign took featured Filipina Hollywood stars Liza Soberano and Dolly De Leon and showcased their drive to revolutionize the banking experience for millions of unbanked and unhappily banked Filipinos.
Through this campaign, Maya introduced Filipinos to a reimagined savings that offers up to 15% interest rate, credited daily, and a simplified fully digital lending with same-day loan approvals free of collateral.
It also turned Pinoy Big Brother, ABS-CBN Studio’s long-running reality show, into a big financial literacy masterclass through the “Save or Spend with Maya” segments. This got them a silver award in the Brand and Marketing Communication category.
“At Maya, we believe that challenging banking conventions with game-changing products goes hand in hand with challenging traditional banking communication with our bold approach to marketing. It’s how we’re able to excite and delight more and more Filipinos,” said Pepe Torres, Maya Group Chief Marketing Officer.
These campaigns did well according to Maya. They closed 2024 with PhP 39 billion in deposit balances and PhP 68 billion in loan disbursements. This fueled total loans of PhP 92 billion since 2022. Its customer base is rapidly growing with 5.4 million users currently.
