Maya continues its growth as one of the top digital banks in the Philippines. By the end of 2024, they had increased deposits to PhP 39 billion and disbursed PhP 68 billion in loans, which results in total loan disbursements of PhP 92 billion since 2022. Additionally, they haave served 5.4 million bank customers last year.
Unlike banks that rely of physical branches and traditional credit scoring, Maya has built a scalable digital banking model by embedding financial services into payments and using AI-driven insights to offer intuitive, responsive products.
Maya claims that this strategy drives rapid adoption, especially outside Metro Manila. As of writing, 70% of their customers live in regional areas where lending and savings growth outpace the capital.
Maya’s key differentiator from its competitors is its ability to turn payments activity into a gateway for financial services. They use transaction data to assess creditworthiness, which allows them to offer loans without collateral or excessive paperwork. They also reward customers with higher savings interest rates based on payment activity and app engagement.
They say that this approach drives strong gains. Loan activity outside Metro Manila is growing fast, with active borrowers for Maya Easy rising 82% year-on-year compared to 64% in Metro Manila as of December 2024.
Deposit growth follows the same trend. Regional deposit balances surged 67% year-on-year, now accounting for more than half of Maya’s total deposit growth.
The company credits its success by targeting young, tech savvy Filipinos and small business owners who are often excluded from traditional banking. Opening an account requires just 1 ID with no minimum balance. Entrepreneurs can take advantage of collateral-free laons of up to 2 million.
Half of Maya Easy Credit borrowers receive their first formal loan through the platform. May small enterprises now rely on Maya’s business lending products to sustain and grow their businesses.
Maya’s user-friendly design ensures that first-time customers can easily navigate banking tools while small business benefit from a single platform that integrates payments, banking, and financial management.
This approach is paying off as regional loan drawdowns surge 137% year-on-year and now accounts for 70% of Maya’s lending growth. Embedded finance partnerships with retailers and fintech players including Landers Supermarket, Grab, Tala, and WeFund extends Maya’s lending reach.
