Moonleaf Tea Shop brings the gaming and milk tea-loving community together for a legendary collaboration with the number 1 mobile game in the Philippines, Mobile Legends Bang Bang. Epic teas and treats await—from in-game prizes of skins and diamonds to in-store excitements from August to September 2023.
Being the community’s tambayan for their authentic drinks, delectable eats, and exciting events, Moonleaf is a staple brand that has become Pinoy’s go-to milk tea shop for years. If the conversation is about being the crowd’s favorite, Mobile Legends Bang Bang knows it too like no other—a well-acclaimed mobile game enjoyed by various types of gamers all over the country. A first in the Philippines, this partnership will excite milk tea enthusiasts and mobile gamers with extraordinary treats coming their way.
“Here at Moonleaf, we are passionate about bringing communities together, and gaming is one of these communities. We are excited to launch this collaboration because we see milk tea and Mobile Legends as a perfect pair to give good vibes to everyone,” Mike Magallanes, Moonleaf Marketing Director.
“Over the years, we have been partnering with brands across regions to deliver unique experiences for our gamers, and this is our first-ever collaboration with a local milk tea brand in the Philippines. We think this partnership is perfect because we’re very much in sync in gathering communities and bringing them a legendary experience,” shared Adam Wang, MLBB PH Community Manager.
Starting with drinks, Moonleaf will be launching “Beyond The Clouds” menu that features drinks inspired by the game’s newest hero skins: Okinawa Milk Tea x Kagura, Wintermelon Milk Tea x Edith, and Passion Fruit Tea x Xavier. These drinks will retail from Php95 to Php115 each.
There will also be special co-branded cup sleeves that showcases these new skins to excite everyone even more. Selected Moonleaf branches will be dressed up in MLBB-inspired decor and customers can also take home a Moonleaf x Mobile Legends co-branded key ring when they purchase drinks from the Beyond The Clouds menu.
Because Moonleaf and Mobile Legends are always in the spirit of bringing people together, this partnership also launches Barkada Fight Promo. Here, groups of friends who are up for some healthy competition can brawl in an ML game over a perfectly-brewed cup of Moonleaf milk tea, giving the team MVP a chance to win a sought-after skin and the rest of the team members an exclusive MLBB Beyond The Clouds poster. Interested teams can choose either Dagupan, General Trias, Mindanao Ave, Matatag, or Kalibo Moonleaf branches as their battlefield.
Gamers and ML fans can also flaunt their ML knowledge with the Quiz Challenge. Moonleaf and Mobile Legends will give away exclusive MLBB merchandise to winners. Interested players can participate in this contest by scanning a QR code at selected branches to answer the online quiz.
This team up also takes the hype to the online world. With the Moonleaf X MLBB Fanart Contest, interested artists are encouraged to design artworks that show an ML hero enjoying a Moonleaf milk tea. There will be a total of 30 winners that can receive special MLBB skins or Moonleaf drinks for this contest.
Unleashing more of everyone’s creative prowess, a Pose and Post Photo Contest will also be facilitated. Every customer is encouraged to strike a pose with their Moonleaf x MLBB drink and share it on Moonleaf’s social media pages for a chance to win skins and diamonds as well.
Fans will also have a chance to show off their imagination and wit at the Weekly Community Game on Moonleaf’s social media pages. Participants can win skins, and vouchers just by following and engaging on social media.
“This collaboration really highlights how interests and passions are made more exciting when shared with a community. All these Moonleaf and Mobile Legends efforts are set to make that coming together more fun and fulfilling at a place – and a game that welcomes all,” Magallanes shared.
