We recently got to see the newly revamped Bang & Olufsen Store at Shangri-la Mall Mandaluyong, as a personal fan and customer of the brand, we felt their new concept store is a well thought and immersive one with its better experience zone.
For a quick background Bang & Olufsen is a Danish brand creating premium speakers with the intention of both performance and aesthetic. Since I started working back 2011, the brand has been in my aspirational list to have. Come 2023 I was able to buy my first Bang & Olufsen which is the Beolit 20, this portable speaker is a high quality speaker with a punch of wide range of bass. The difference is day and night compared to your typical Bluetooth speakers in the market, given its size of being like a small bag this can easily fill a small room with more than enough quality that you are carrying an entertainment system. Playing Christmas carol songs especially made everyone shocked how impressive this speaker is.
Going back to the new concept store, we really saw the difference not just in looks but also overall experience. So here are 5 reasons and benefits why you should visit the new flagship store
The new store experience offers the widest range of B&O products under one roof featuring earphones, headphones, portable speakers , or even entertainment systems. This also includes a wider range of home theater system such as the Beovision Harmony series with proper spacing, brighter lights and even acoustically treated showroom.
Buying a Bang & Olufsen product is also an opportunity to be iconic, so we’re glad that all colors available in the Philippine market are in display for you to appreciate the product, build, and especially the craftsmanship. As a brand person for tech brands, this is an expensive approach but dramatically increases conversion rate and branding impression.
The showroom now have dedicated spaces and for each product series unlike before where its mostly small items are consolidated in one area and the others in another. There is now also a dedicated experience area for their Beovision Harmony products to showcase better enclosed with blackout curtains.
The demo material they used was a proper high quality MKV video format that is right for the high quality demo to maximize the potential of the speakers. This is one of the details that majority of appliance stores completely ignore, so I’m glad they think of minute but important detail.
My favorite B&O product the BeoSound 2 was also front and center in showcase at the center of the store, it was nice top see it easily to drive curiosity and make walking traffic intrigued and might just enter the store.
Just like being inside a 5-star hotel or a premium venue / store you will notice the very distinct pleasing scent that energizes your overall mood. This technique combined with proper lighting, speakers and acoustic treatment of the new store ensures the best experience possible.
To give more context, luxury stores use distinct notes of aroma to induce better mood for better decision making thus giving an higher rate / chance to upgrade or even buy more items.
Purchasing a premium speaker is no joke, the most expensive in the roster is more than 6 million pesos, so that’s why the frontline people of the store is not only knowledgeable about the products but also going deeper to other aspects such as being a relationship manager, or even engaging with proper tonality and relatability.
Just like the beautiful BeoSound Shape, they were able to explain, and demonstrate that not all shapes are the same in material including the stitching method to add better dampening audio quality. My conversation with the staff also gave additional suggestions and explanations of the product key points. Which makes them even do relationship based style management similar to Smart Infinity or Globe Platinum RM, This approach can even accommodate future referrals or repurchases.
Just like the beautiful BeoSound Shape, they were able to explain, and demonstrate that not all shapes are the same in material including the stitching method to add better dampening audio quality. My conversation with the staff also gave additional suggestions and explanations of the product key points. Which makes them even do relationship based style management similar to Smart Infinity or Globe Platinum RM, This approach can even accommodate future referrals or repurchases.
To summarize, the Bang & Olufsen Shangri-la store definitely set a new level of experience of what a luxury tech brand should do for Filipinos. While they may be expensive I still encourage you to check the store out and hear, smell, and see the difference and be inspired. Who knows, you might get yours through motivation drive, so visit them at the 2nd Floor of Shangri-la Mall at the walkway to the new wing.
