OnePlus is celebrating its 9th year since its incorporation in 2013. The brand is now growing and maintaining an active community with more than 30 million Red Cable Club members globally. They have also marked a record year this 2022 with several products slated for a global launch in the coming months.
In Asia Pacific and India, OnePlus continues its growth with 43.8% and 104.6% year-on-year growth in the first three quarters of 2022, respectively. The company has also ranked number on in the affordable premium 5G smartphone market and overall premium smartphone segment in India in Q3 2022 according to Canalys.
“2022 is a meaningful year for OnePlus. Without the support of our global users, many of our great achievements would not have been possible,” says Kinder Liu, President of OnePlus. “We live by the motto ‘Never Settle’ and are committed to delivering customers the best products and experiences. Valuable feedback, insights, and ideas from our users motivate us to keep exploring and challenging ourselves,” he added.
To better engage its community and harness their collective creativity, OnePlus launched a co-creation program called “Power of Community” back in May 2021. Since its introduction, they have conceived several high-quality product concepts through its close-knitted community.
OnePlus is taking it to the next level with its OnePlus Featuring platform to introduce co-created market-ready products. Earlier this year, OnePlus had several rounds of voting among its members. The verdict led the company to release its first mechanical keyboard in collaboration with Keychron.
More details about its first mechanical keyboard will be announced early next year. More information about OnePlus Featuring platform can be found on their website.
