Less and less people are buying tablets as the Philippine tablet market has declined 26.6% year-over-year from 2022 and 46.7% quarter-over-quarter in the first quarter of 2023 according to IDC.
“It has been two years since quarterly tablet shipments have dropped below two hundred thousand units, a pattern concurrent to the Philippines smartphone market which hit a 3-year low in the same quarter,” says Angela Medez, Client Devices Senior Market Analyst at IDC Philippines.
The tablet market is expected to decline further just like with the smartphone market for Q1 2023. IDC expects that annual tablet shipments to return back to pre-pandemic levels starting this year as procurement from government offices like DepEd and LGUs slow down significantly.
Based on IDC’s data, Samsung remains in the lead with a 19.6% share with Lenovo and Huawei coming in second and third at 18.1% and 15.3% share, respectively. Cherry Mobile and realme still has a relatively strong position in the tablet market.
