TiMi Studio Group and Level Infinite have launched their campaign to unite the global Honor of Kings community in a mission to drive environmental conservation through gaming. Developed as a part of Green Game Jam 2025 organised by Playing For The Planet – an initiative supported by the United Nations Environment Programme (UNEP) – the campaign invites players to unlock rewards, and transforms their virtual achievements into measurable support for critical forest protection projects in the real world.
The Protect Nature, Protect All Life event, running through April 22, integrates educational content crafted by forest conservation experts. Players complete daily tasks to earn Forest Breath tokens, unlocking four chapters that explore unique forest ecosystems and 18 plant and animal species—including endangered ones—through interactive storytelling. As players progress, their collective efforts fill a global progress bar. Upon reaching 100% completion, Honor of Kings will purchase and retire high-integrity* carbon credits to support four conservation initiatives. These four projects are:
* The selection is based on the ratings from Sylvera, a global independent carbon credit rating agency, to ensure the quality and impact of the projects.
Through a special in-game event Match for Green, running from April 10 until May 4, players engage in a fun stack and match game. By completing missions, sharing with friends, and logging in daily, they can earn tokens to unlock the exclusive Legendary Skin Sakeer – Verdant Serenity. This vibrant design celebrates nature with immersive animations, skills, and voice lines emphasizing the importance of healing humanity’s connection with the environment.
The campaign was made possible thanks to Play for Good, an innovative platform developed by Tencent Games that enables players to engage in philanthropic activities by turning virtual achievements into meaningful acts of kindness, making the world a better place.
Both campaign components – Protect Nature, Protect All Life and Match for Green – are part of this year’s Green Game Jam also part of the annual Green Game Jam, hosted by Playing for the Planet Alliance with UNEP support, a global competition inspiring game studios to integrate environmental themes into games. To learn more please visit: Green Game Jam 2025.
Developed by TiMi Studio Group, Honor of Kings has become the world’s most popular MOBA with over 200 million registered users and more than 100 million daily players enjoying the thrill of team battles. Featuring highly detailed and diverse character and battlefield design plus music created by world renowned composers including Hans Zimmer, Joe Hisaishi, and Howard Shore, Honor of Kings immerses players in a unique and colorful universe. Honor of Kings prides itself on being free to play and fair to win, with success determined by players’ skills and tactics, not by how much they spend. Honor of Kings is also home to a thriving esports ecosystem supporting competitive play from grassroots amateurs to elite professionals. To learn more about Honor of Kings, follow on Twitter, Facebook, Youtube, Instagram, TikTok or visit the official website of Honor of Kings.
