realme has ranked first for Q4 2021 in terms of sell-in shipments according to Canalys. It accounted for around 20% of the local market share besting four other smartphone brands. The brand has held its #1 position since Q1 2021, making it the leading vendor for the whole year with 23% unit share with a 19% year-over-year
realme’s market leadership for 2021 was validated by International Data Corporation (IDC). The research firm also reported the brand’s number 1 ranking in their recent Quarterly Mobile Phone tracker report.
IDC says realme took the top spot for the fourth consecutive quarter as it captured 20.6% of the local smartphone market, growing by 7.9% quarter-on-quarter. For the entire year, the firm also reported a top finish with an overall market share of 22.2% with a 7.9% growth year-over-year.
“2021 has been an incredible year for realme and we can’t thank our Filipino Squad enough for the love and support it has given the brand since 2018. This year, we dare to leap higher, further, and stronger by focusing on overall product innovation, portfolio expansion, and increased customer availability, providing only the best to our fans, partners, and stakeholders,” shares Austine Huang, VP for Marketing, realme Philippines.
realme will be having their first major launch in the Philippines on March 15, 2022 with the arrival of the realme 9 Pro and 9 Pro+. The launch for both devices will be streamed through their official Facebook page and promises flagship-level features at a mid-range segment.
