Imagine being an OJT for Samsung Marketing in particular, no boring moments here are you will be immersed into the world of content creation and learning the books of marketing at the same time. 50 lucky university students from around the Philippines we’re selected by Samsung Philippines to be part of the 6-month long student program.
The 6 month long program of the Samsung Galaxy Campus opened opportunities to the lucky college students to maximize their OJT to a one-of-a-kind experience. Each Galaxy Student Ambassador got their very own Samsung Galaxy Flagship devices to aid in their content creation, plus accessories and first access to PH Samsung events including concerts with local celebrities.
Culminated with a graduation ceremony, the Galaxy Campus commenced with success with a strong footprint among lucky chosen student ambassadors representing their school.
Here the characteristics, methodology and personalities of each student ambassador was tested with no-simple tasks to be done such as video content ideation, shooting and editing. Representing their school in a unique opportunity is indeed a high moment for the student ambassadors, but one emerged on top as the valedictorian of the class which is Mr.John Maguit from Batangas State University.
The honorary student of the first Samsung Galaxy Campus also got rewarded with a trip to South Korea to visit the Samsung Headquarters and have leisure time with their batchmates. Lastly, this program also pre-qualifies the student to have a chance to be hired by SEPCO (Samsung Electronics Philippines Corp) if a position is available.
As a marketer in the telco and mobile industry, by far this is the most intensive student program we’ve seen yet for a brand. To put it simple, Samsung Philippines is indeed going deep down to the education level of students to create stronger connection and branding, indeed this can definitely bag Samsung Philippines several marketing awards for its scale and uniqueness.
SEPCO President Min Su Chu shared
“It gives us so much pride to see our first batch of Galaxy Campus
Student Ambassadors in the Philippines graduate from this program, and their passion for tech and learning highlight the immense potential of today’s youth. As we expand this program, we look forward tonurturing more talent and empowering young Filipinos in tech and creativity.”
From the 6-months program having dedicated workshops, equipment, and also incentives this simply puts the program no less than around 20 million pesos in budget. Definitely that’s dedication to invest in the youth for Samsung Philippines.
So just in case it will be your OJT time or you have a friend who will do soon, Samsung Philippines announced the 2nd batch of the Samsung Galaxy Campus will be commencing soon.
