TCL is making grounds against Samsung in the country, the leading consumer electronics brand and one of the world’s top two TV brands finally takes the No. 1 spot on the Panel TV Brand category of the Annual Cumulative Market Share Data for Panel TVs from TRS Research. This exciting news solidifies TCL’s place as one of the world’s dominant TV brands.
TCL’s mission is to bring exceptionally good and technologically updated products to the home of every Filipino, making sure that there is a right product for every person from its product portfolio that is easy on each Filipino’s pocket.
Marking 24 years of success in the Philippines, TCL has achieved a remarkable milestone: the No. 1 spot in both market share (value and volume) for their core business – TCL TVs! This accomplishment is further bolstered by TCL’s dominance in the premium TV segment, securing the top position for QLED televisions according to TRS research.
“I am pleased to share that TCL has attained the following milestones through the dedication of our team and TCL products that bring nothing but joy, comfort, and quality to all our customers. We’re honored by this recognition and we’d like to thank everyone who has supported us,” says Mr. Loyal Cheng, TCL Electronics Philippines CEO.
Inspiring Greatness Continues
TCL has become a major force in the appliance industry, achieving an impressive 34% average growth rate across its entire business. This success is driven by the continued loyalty and support of Filipino customers.
Recently, TCL has secured the No. 1 spot in panel TV sales according to TRS Research for Brick-and-Mortar Retail Sales. Their success is bolstered by innovative TV technology, including cutting-edge QLED displays, and industry-leading picture quality.
Perfectly timed for this momentous occasion, TCL unveils its latest digital video commercial, headlined by its brand ambassador and Philippine entertainment royalty, Kathryn Bernardo.
Known for her dedication and success, Kathryn embodies TCL’s mission to inspire greatness. Whether you’re facing challenges or celebrating triumphs, TCL offers the perfect entertainment, comfort, and practical solutions to elevate your everyday life.
“So whether in front of or behind the camera, with or without applause—I continue to share my story to be heard; Hear and see people who want nothing more than to succeed. The road is not always clear, but as long as you have something you want to go to; there is no reason to give up on the fight. Because the time will come; that you — will be the inspiration,” Kathryn enthused in her newly launched TVC.
While TCL is now No.1 in terms of volume of sales of PANEL TV, they are still not as wide in product ranges compared to brands like Samsung and LG which has unique technology such as QNED, OLED, and Neo OLED 8K. So we think TCL still has a long way to go and a very hard challenge to maintain this positioning.
