Under its newly appointed CEO Peter Chen, TCL will be focusing their efforts to complete their smart home solutions that will now include air conditioners, washing machines, refrigerators, and audio equipment.
With a priority to expand and continue product innovation this year, TCL is promising convenience and efficiency in its White Lines Category. The company has secured the top position in terms of volume sold within the air conditioner market as of May 2024.
For their refrigerator category, they have tailored they have tailored their offerings to various market niches with their top-mounted models capturing a significant market share. This targeted approach has allowed them to meet diverse consumer needs.
They have also made a significant impact in the washing machine segment with their diverse lineup. Their focus on high-end top-load models coupled with competitive pricing has been a key factor in their business model. They are also providing customers with a broad range of options including top-load and twin-tub models to cater to various needs and preferences.
As a result of their efforts, TCL earned the number 1 share in front-load washing machine sales in retail stores in the Philippines based on cumulative market share data from the 2023 to June 2024 based on TRS research data.
“Our dedication to sustainability drives us to continuously push for eco-friendly designs and practices that minimize our environmental impact. We believe in leveraging innovative technology to improve people’s lives, solve everyday problems, and bring joy to families. By focusing on these principles, we aim to inspire and empower individuals to pursue greatness while creating a safer and healthier world for everyone,” said TCL CEO Peter Chen.
