Tecno has announced that they have become the official global supporter of the Asian Football Confederation’s new club competition, AFC Champions League Elite, for the 2024 – 2025 season. The partnership aims to prove Tecno’s dedication to enhancing its reach across Asia with its “Stop at Nothing” spirit.
By tapping the fan base of AFC club competition and its close to 1 billion television viewership, Tecno is poised to connect with huge sports communities and enhance the joy and excitement of football fans. As digital experiences have grown to become an indespensible part of the experience, Tecno aims to expand its brand presence in various markets across the continent with this partnership by making their devices more accessible.
The partnership continues to underscore the brand’s commitment to utilizing sports as a bridge to its fans and customers and create shared experiences.
“This partnership embodies the shared values of passion, excellence, and innovation between Tecno and the AFC. More than just a sponsorship, it is a milestone displaying the brand spirit of ‘Stop at Nothing’ and a celebration for both parties embarking on a new journey and creating more impactful experiences for fans across Asia” said Laury Bai, Chief Marketing Officer of Tecno.
Tecno has also sponsored the 34th Africa Cup of Nations (AFCON) with a series of campaigns that made matches available to the entire football community in Africa by creating unique viewing experiences. In addition, they have made the sport accessible to remote communities by committing to renovate 100 football fields across Africa over the next 5 years.
