The new normal is definitely what we are facing now from the COVID-19 pandemic, as life must go on we need a companion for our travel. Toyota Motors Philippines faces this challenge with their first digital online launch of the new Toyota Wigo 2020. This aims to keep Toyota’s astonishing 69% market share in the affordable vehicle segment.
The New Wigo addresses mobility needs during these challenging times, providing the best option for budget-conscious first-time car buyers and those looking for an extra car for other family members.
“The New Wigo remains an iconic car that offers the same familiar feeling of practicality and reliability, but made more advanced, more convenient, safer, and more fun with its sleek and sporty TRD Styling,” said TMP President Atsuhiro Okamoto during his welcome remarks.
The 2020 Wigo lineup is headlined by the new TRD S, a sporty and exciting variant perfectly designed for an adventurous driving experience.
The rest of the lineup introduces changes and more advanced features while still having the same reliable quality of any Toyota vehicle. Overall, the New Wigo stays true to being a practical and affordable choice that can cater to the market’s transportation needs, all while being fun to drive.
The New Wigo G gets machine cut design alloy wheels and a new look on its rear combination lamps. The G and E variants also share a new front bumper look.
On top of the machine cut design alloy wheels and redesigned rear combination lamps, the TRD S variant meanwhile sports a more adventurous look with the TRD kit installed. The kit includes the front spoiler, side skirt, two-tone rear spoiler, rear skirt, and TRD S badge and decals. The new Yellow SE color is only available in the TRD S variant.
The spacious interior features redesigned seats and chrome accents, with the LCD Air Conditioner Panel (for TRD S and G variants) for easier access and control.
More advanced features
The New Wigo now comes with the push start button and Steering Switch, as well as LCD touch panel type A/C for the TRD S and G variants. The power retract and adjust side mirrors make driver rear visibility easily adjustable, and parking is more convenient and beginner friendly with the new back camera that comes with TRD S and G variants.
The TRD S variant’s TRD kit also includes Apple CarPlay and Android Auto compatibility, Voice Command Feature, and a class leading Digital Video Recorder, making every trip safer, more convenient, and enjoyable.
All variants come with Power Door Lock and a new instrument panel design for easier access to controls.
Pricing as follows for the Toyota Wigo 2020
| VARIANT | PRICE | COLORS AVAILABLE |
| TRD S | Php 700,000 |
Yellow SE White Gray Metallic |
| G AT | Php 658,000 |
Orange Metallic Black Silver Metallic White Gray Metallic |
| G MT | Php 623,000 | |
| E MT | Php 568,000 |
Silver Metallic White Gray Metallic |
Toyota is offering a special payment holiday of delayed 2 months for frontliners, for the 1st payment after purchase in partnership with Toyota Financial Services as a way of giving more ways to buy a car with confidence.
With the Toyota Wigo 2020 launched, the company aims to sell 1400 units per month or translating to around 8000 units in total. This is a conservative target, the Wigo faces a minimal increase in prices ranging from 11k to 35k compared to the last variant.
Toyota Motors Philippines also highlighted its 40 point sanitization for its vehicles for servicing, ensuring customers the most compliant safety measures. Including a free anti-bacterial mist when servicing vehicles.
Here is the full brochure of the Toyota Wigo provided by Toyota Motors Philippines
Toyota PH Wigo Brochure by Eason de Guzman Jr on Scribd
