French smartphone brand WIKO has officially signed Pinoy pop group G22 as celebrity endorsers to get closer to the Filipino people. The brand officially arrived in the Philippines back in June when they launched entry-level devices like the WIKO T10 and T50.
WIKO signed G22 as they have the same vision of supporting people with dreams according to Cornerstone Entertainment president Jeff Vadillo. He said that “WIKO is at the forefront of technology in terms of function and design. That is exactly the type of branding we want for G22. We wanted to create a girl group that is at the forefront of OPM and P-pop in terms of music, style, visuals, and music videos. Definitely, being an alpha girl group makes WIKO the perfect brand to partner with as one of the up and coming tech brands right now.”
The four-member girl group is composed of Alfea, AJ, Bianca, and Jaz and debuted back in February 2022. Under their belt are two hit songs BANG! And Babalik. They were also part of PPOPCON 2022, a two-day Pinoy pop convention held at the New Frontier Theater and Smart Araneta Coliseum earlier this year.
WIKO was first launched in 2011 and aims to bring French and fresh aesthetics with their smartphones. They currently have two smartphone models in the market, the WIKO T50 and WIKO T10. As part of the brand and group’s partnership, they will have upcoming projects and events lined up for the next few months including mall shows.
The group thanked their fans for their continuous support and the whole P-pop community. “We’re super thankful for our Bullets. Dahil sa kanila, we’re able to have another Bullet like WIKO,” AJ said.