The smartphone industry bounced back in 2024 as Canalys reports a 7% growth after 2 years of being in the negative. Both Xiaomi and Transsion are the gained traction with 15% growth with 14% and 9% market share, respectively. Samsung and Apple both lose 1% in shipment market share though they still are the biggest names in the industry with 18% share for the two.
Among the global brands, Huawei and Lenovo had the biggest jump with 36% and 23% in growth, respectively. This puts Huawei’s market share at 4% and Lenovo at 5% share.
Chinese brands OPPO and vivo are tied at 5th place with both of them garnering 8% of the market. vivo has had a bigger growth at 14% while OPPO has had a moderate 3% expansion.
“Demand has been soaring in the mass-market segment, driven by a refresh cycle of pandemic-bought smartphones alongside channel replenishments. Several vendors have capitalized on this trend, targeting the open-market channel and leading with strong value-for-money-focused products…” said Analyst Runar Bjørhovde.
Over in the Philippines, Transsion is the biggest player in the market placing first in the rankings with a 31% annual growth and 35% unit share. Right below are realme and Xiaomi with 13% market share though realme has lost 7% of its annual growth while Xiaomi grew by 46% annually. OPPO and Samsung remain steadfast at 4th and 5th place with 4% and 19% annual growth, respectively.
