Xiaomi has overtaken Apple as the #2 smartphone brand in the world in August 2024 according to Counterpoint — the first time since August 2021.
Xiaomi was able to outperform the market in August 2024 despite seasonal declines in key markets by taking advantage of promotions-led growth in Latin America. After a weak 2022 and first half of 2023, they successfully shifted their strategy to enjoy continuous growth
One of their key pushers in the market were in-demand, price-competitive 5G devices such as they Redmi 13 and Note 13 series that remained popular in key markets in India, Latin America, Southeast Asia, Middle East, and Africa. They have also made a strong position in the premium smartphone market with their foldables and ultra devices.
Although Xiaomi has had an aggressive growth, Apple’s seasonal slide also affected their ranking. The iPhone 16 series were expected to be launched on September and thus Apple sales slid in August in anticipation of these devices.
