Initial sales of the HONOR 90 5G this August 26 prove that the brand is a hit among Filipinos. Long lines filled up malls nationwide in HONOR concept stores and kiosks, for people eager to claim their pre-ordered units. A proof that HONOR captured the appeal of consumers with their latest offering.
But how did this relatively 1 year old smartphone re-entry smartphone brand created another record breaking sales like the super viral literal apple-smashing hit HONOR 9Xa?
From the start of teasing to initial sales, here are the 5 items we think why the HONOR 90A 5G is a success.
1. Relevant Hardware / Specs needed now
With the post pandemic era now on the way, we now have less time to waste and we appreciate our mental health more than ever. The HONOR 90 5G solves more than 4 major pain points of Filipinos with their offering.
- No deleting of files – Large 512GB Internal storage, first seen at this price point.
- Better Camera – 200MP Camera in a more affordable price range
- No battery and charging anxiety – 5000mAh battery with 66W Charging
- No sluggish performance – Snapdragon 7 Gen 1 and 12GB RAM ensures strong multitasking experience
These initial features along with the other features of the HONOR 90 5G makes it a very appealing device for consumers who wants a strong smartphone for the very digital savy Filipinos.
2. First to Offer momentum
Being first to offer a new set of features doesn’t mean instant success, but HONOR got the appeal of Filipinos with the right combination of specifications from what was mentioned above for only Php24,990.
The set of features is very appealing for the price point of Php24,990 as this can be accessible for Filipinos to be availed. Sweet spot of “pwede na” and “di masyado mahal”, so it captures the interest of a very broad target market of social status BCD.
3. Very strong pre-order offering
Give the tight in-moment marketing, the HONOR 90 5G is a very appealing device to have. This is even sweetened with a free JBL Flip 6 worth Php7,499, making the deal like a steal already when pre-ordered.
This is the most appealing offering of a smartphone pre-order we saw in a long time, to make things short…it’s not your usual powerbank or TWS but a JBL Flip 6…it will really make you think over and over to get one.
4. Many ways to avail, so you can really have one
The HONOR 90 5G is very achievable smartphone to buy with Filipinos given the very wide options of installment through all major credit cards of up to 12 months, while other brands at this price point are too tight in their margins and can only offer up to 6 months installment.
Home Credit financing is also available for Filipinos with no credit card, it’s also supported with 0% interest, but of course fees still apply. So best you consider this wisely first, if you ever do make your downpayment bigger.
5. You see it everywhere!
The HONOR 90 5G was formally launched last August 15, 2023, but the brand’s strong marketing in-moment strategy with wide audience reach proved a strong formula for the needs of the brand.
Within a range of 2 weeks, tons of social media and publications covered the eyes of Filipino netizens about the HONOR 90 5G. Giving a very strong interest and awareness for the product. You see social posts, product reviews, tiktok feeds, reels, youtube videos, community news and feedback, and even celebrity postings about the product roaring across not only to tech enthusiasts but also even regular Filipinos.
The HONOR 90 5G is a wonder product that is offered at the right time, the right price, attractive pre-order offer, and a really time-relevant features that Filipinos need’s now. These kind of photos is quite rare already for the local smartphone scene already, but from time to time we are glad to see long lines again in malls.
“Unbelievably HONOR was able to do this not only once, but also now the second time and both sales records happened just this year.”
Congratulations to HONOR Philippines for a successful product launch, the campaign is still not over of course. Nevertheless, the HONOR 90 5G is still very competitive and appealing product to avail even without the pre-order freebie, but it doesn’t hurt to ask the store to ask for a discount or freebie right?
Disclaimer: The author of this editorial is a previous marketing employee for smartphone brands OPPO and realme. With combined experience of 11 years in the industry.
