Mitsubishi Motors Philippines Corporation (MMPC) dominates the much-anticipated
Manila International Auto Show (MIAS) 2024 with the All – New Triton at the forefront
of its display lineup.
At the heart of MMPC’s showcase are its crowd favorite SUVs that are tailored to
meet the needs of every Filipino driver. From rugged adventurers to urban explorers,
there’s a Mitsubishi vehicle for everyone. Here’s a glimpse of what attendees can
expect at the MMPC booth:
All-New Triton
Serving as the hero car of the lineup, the Triton embodies power and capability. Its
sleek design and robust features make it a standout choice for drivers seeking an
exhilarating ride. MMPC also displays a Triton unit equipped with Overland Kings’
accessories to highlights its off-road prowess and durability.
Montero Sport
Experience the perfect blend of style and performance with the Montero Sport, the
premium SUV classic that Filipinos love. MMPC gives this family SUV an adventure-ready
set up to showcase its versatility and comfort to provide inspiration for weekend trips.
Xpander Cross
Be among the first to witness in the metal the new color variant of Xpander Cross,
the Green Bronze Metallic and its new 9-inch Touchscreen Smartphone Link Display
Audio. With its innovative design and advanced features, this MVP among MPVs sets
another new standard in comfort and functionality. The Mitsubishi Xpander is hailed
as the best-selling MPV in 2023, according to January to December 2023 CAMPI
sales record.
In addition to the impressive lineup of vehicles, MMPC is proud to present a series
of insightful and engaging presentations throughout the 4-day event.
On Day 1, together with MMPC President and CEO Takeshi Hara, Yoshiki Masuda, the Chief Product Specialist of Mitsubishi Motors Corporation (MMC), delves into the All-
New Triton. Drawing from his experience presenting the Triton World in Thailand,
Masuda-san will provide valuable insights into the evolution of this iconic vehicle.
“We are proud to be a lifetime partner to you. With our great product lineup, we
offer an array of vehicles designed to suit every lifestyle, ensuring that each journey
is nothing short of wonderful. We invite everyone to visit our booth and experience
the Mitsubishi difference firsthand.”, said Takeshi Hara.
Tying the whole display concept together is MMPC’s newest Taralets Pinas
campaign. Introduced simultaneously with the All-New Triton in January, Taralets
Pinas showcases more than just travelling the beautiful islands of the Philippines,
but also highlighting the vibrant culture, the beating heart of different provinces.
To further assist in the dissemination of this message to Filipinos, MMPC introduces
its brand ambassador, Miss International 2023 3rd Runner Up Nicole Borromeo. The
beauty queen embodies the spirit of this campaign with her vivid and dynamic
energy.
Visit MMPC’s booth from April 4 to 7, 2024. Feast your eyes on the vehicle setup
inside the Word Trade Center and experience the Mitsubishi difference at the test
drive area. Engaging activities, entertainment and exclusive promos are available
daily at the booth.
